Publishing on LinkedIn is a great way to expand your network and gain exposure for your company. The key to successful LinkedIn content marketing is knowing what types of content to publish and developing a content marketing strategy.
Quick Guide to Distributing Content on LinkedIn
There are two places that you can distribute content on LinkedIn – status updates and long-form publishing. Use the guide below to help you distribute compelling content on LinkedIn:
Status Updates
Status updates are a great way to consistently engage your target audience. Whenever you share a post, it broadcasts to everyone in your network. When people like your post, it then shows up on their network, increasing your exposure.
The following types of content are ideal for status updates:
- Curated content – This can include links to relevant articles, videos, or websites with your own commentary that entices people to click.
- Relevant documents – Attach helpful material to your status update, such as white papers or case studies.
- Event discussion – If you are attending or have just attended an industry event, share your thoughts and encourage involvement.
Long-form Publishing
In addition to status updates, LinkedIn also offers a powerful publishing platform for longer content. Consistently publishing original content on LinkedIn is a great way to expand your reach, make new connections, and engage your target audience.
Before publishing on LinkedIn, consider the following:
- What is your purpose? Define your desired outcome before you begin writing.
- What topics will resonate with your audience? Brainstorm topics that will address your audience’s needs and concerns.
- What should your content focus on? After you have a list of topics, narrow them down to the most relevant and engaging.
Developing a LinkedIn Content Marketing Strategy
Before you begin publishing on LinkedIn, develop a plan for your content. Frequency is important as you want to stay visible without overwhelming your audience. As a general rule, aim to publish status updates 2-3 times a day and long-form content 1-2 times a week.
With this in mind, take some time to find shareable articles and infographics, and then create a content calendar to plan out when you will share this content. After you have brainstormed topics for original long-form content, add this to your calendar as well.
Developing material is just the beginning of successful LinkedIn content marketing. As you begin to publish more on LinkedIn, you will find that activity on your profile will increase. Take advantage of the opportunity to connect with others by remaining active and engaged.
If you need LinkedIn content marketing services, then SevenAtoms can help. Contact us today to learn more.
Image Source: Nan Palmero
