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The B2B software as a service (SaaS) market is growing faster than ever before. The SaaS market was estimated to be worth over $152 billion in 2021, and is expected to make a healthy increase to $208 billion by the end of 2022.  This means that there are more opportunities than ever to launch a …

The Ultimate B2B SaaS Marketing Guide to Lead Generation (and Scaling) Read More »

If you had the choice between marketing to a completely “cold” audience that had never heard of your product or service, and marketing to an audience that was already familiar with you and your brand, which would you choose? Like most of us, you’d go with the familiar audience, and it’s not a hard choice …

3 Tips to Stop Sucking at Retargeting Marketing Read More »

You probably already know that Facebook is one of the most popular and effective advertising platforms for retail-oriented businesses. You probably also know that tracking your Facebook and website analytics can help you optimize your digital marketing.  But did you know that there is a simple tool for Shopify Facebook integration that can tie all …

How to Add the Facebook Pixel to Shopify Read More »

Machine learning versus manual; that’s what it comes down to when you’re considering Google ad bidding strategies these days. If you’ve been following Google ads PPC bidding strategies for a few years you’ve probably embraced manual processes for their granularity and control. But there are new automated features on Google that may positively impact the …

Google Ads Bidding Strategies: Smart vs. Manual vs. Automated  Read More »

For those newer to the digital marketing game, you may be wondering, “what’s the difference between a landing page and the home page of your website?” After all, in layman’s terms, the two seem like they should be practically identical, don’t they? When someone goes to your business website, the first thing they see is …

Landing Page vs. Website Home Page – What’s the Difference? Read More »

It’s one thing to create an ecommerce conversion strategy — it’s another thing to make it good. You’ve probably heard the popular phrase: “build it and they will come.” While this is true to some degree, the fact is that purchase conversions don’t happen by accident. Customers are intentionally searching for products online, following a …

5 Ecommerce Conversion Rate Optimization Strategies Read More »

If you run an ecommerce site, chances are that you’re at least somewhat familiar with the concept of search engine optimization, or SEO. You know that you should be putting relevant keywords on your product pages, in your blog posts, and in your metadata so that the algorithms and bots that fuel Google, Bing, and …

4 Tips to Get the Best Ecommerce SEO Keyword Research Read More »

Many marketers may struggle to make high-conversion landing pages from scratch. Fortunately, the best landing page builders mean they don’t have to.

When you’re looking to start a social media marketing campaign, you need the right imagery. That means you need excellent product photography.

New product marketing is challenging. Drumming up hype marketing is hard. Here’s how Riot Games’ brilliant Valorant influencer marketing strategy did it.