A strong conversion rate is critical to the success of any e-commerce website. Though a “good” conversion rate will vary depending upon the quality of your conversions, your company should always be on the lookout for new ways to boost its conversion rates. Below, we discuss five strategies to help increase your e-commerce conversion rates.
1. Offer customers a sweet deal
Provide visitors with a tempting offer that still allows your company to be profitable. Many e-commerce brands do this through free shipping. An E-tailing group survey found that consumers identified free shipping as the number one criteria for making a purchase. Though free shipping or a similar deal is not going to guarantee conversions, it can help influence a visitor’s decision when they are on the fence.
2. Make it as easy as possible for visitors to convert
Your company can do this by making the product page easy to understand and navigate. It should also have a clear call-to-action button and eliminate other distractions on the page. The checkout process should be as streamlined as possible, and you should consider a one-page checkout that does not require new users to register.
3. Find ways to promote trust
Use guarantees and certifications to establish trust with new buyers. Also, make sure that your contact information is clearly displayed on the page in case the potential customer wants to ask you a question. Adding a review page for your products is a good way to generate trust, which will help boost conversions.
4. Improve the quality of your lead generation
This is certainly easier said than done, but if you are not bringing in quality leads then your conversion rates and revenue will suffer. Test out different keywords and content so that you can ensure that your marketing is bringing the right kinds of leads to your website.
5. Provide outstanding communication
Good communication can also impact your e-commerce conversion rate. In a recent survey, 63% of respondents said they were more likely to return to an e-commerce website with a live chat option and 38% said they actually made a purchase due to a chat session. In addition to live chat, you can include a toll-free phone number to promote good customer communication.
If you find yourself unable to boost your e-commerce conversion rate through these or other methods, contact us today for a free consultation to see how we can help.
