More landing page conversions usually means higher profits. For this reason, optimizing your landing pages for maximum effectiveness is essential. To get the most out of your landing pages, follow these simple tips.
Use Split Testing
Split testing (also known as A/B testing) is a strategy that allows you to test different landing page designs while simultaneously marketing your products or services to users. For example, if you are considering two different designs for a landing page, launch them both and let different users view each one. The version that generates the most conversions is the one you should keep. You can use this strategy to test virtually any change on your page, from background colors to the wording of your call to action.
Explore Different Layouts and Designs
The layout and design of your landing page impacts conversion rates more than you might think. Try out different landing page designs regularly, even for current pages that seem to be getting decent conversions. Change up the colors, play with the layout and test different fonts to find the combination that works best.
Monitor Activity on the Page
A landing page’s conversion rate isn’t the only metric you should monitor. You should also track all users’ activity while they are on the page. Are visitors bouncing immediately after the page loads? Do you have links to other pages that visitors are clicking on instead of completing your form? These types of metrics show you why a landing page is not converting.
Optimize your call to action.
The call to action is the last thing most users see before they decide whether or not to convert. As such, it needs to be as engaging and effective as possible. For best results, keep your call to action simple and easy to see. Consider adding an extra incentive for users who convert. For example, if your goal is to encourage users to create an account, you may offer a discount on a product or service as a bonus for those who take action. You can also increase conversions by making the call to action time sensitive.
Strive For Continuous Improvement
The needs and preferences of users can change over time. To be sure that your landing page conversions are always as high as possible, you need to be able to adapt to these changes. Even if you are happy with your current conversion rate, you should still continue monitoring the activity on your page and testing subtle changes.
If you need help in increasing your landing page conversions, contact us today for a free consultation.
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