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There are over 200 million members on the LinkedIn professional social network, and almost every member is associated with their past or current employers. On average, each individual has listed at least two past positions and a current position, connecting him or her to a minimum of three company networks.  By displaying yourself as an employee of your company, you are also helping your company’s brand grow as well. The best thing a company can do on LinkedIn is create a company page, and actually maintain it. The latter is the important aspect of having a LinkedIn company page. There are several things you can do to make the most use out of using LinkedIn for marketing for your business :

  • Complete your company page with targeted keywords and SEO content: Using keywords in your LinkedIn content will also help rake in search results from both search engines and LinkedIn. Having focused and informative content on your company page will bring in leads you never thought would even approach you.
  • Join industry-related groups plus alumni groups to expand your network: An interactive way of connecting and putting your company name out there is by joining groups relevant to your industry. This can be beneficial for you to grow in your field, as well as share insight on the latest news and events in your industry.
  • Receive recommendations from happy customers: Reaching out to happy customers to help provide recommendations for your company will help bring credibility for products/services.
  • LinkedIn Ads: These can be a great alternative or supplementary to Google Ads. With LinkedIn, you are able to target your audience, especially if you’re a B2B operating company.
  • Bring in website visitors who convert to leads who eventually become customers: As with all social media networks, you are able to provide links to landing pages on your site. By directing traffic to your site, you’re able to bring in more leads, which will hopefully convert into customers.
  • Great visibility: LinkedIn is indexed directly by Google, therefore in a search for your company, not only will your site appear, but so will your LinkedIn page. By being visible on a search engine, you’re bound to receive higher ranking on search engine results pages.

LinkedIn for marketing can be extremely advantageous for your business. If you can spend about 10 minutes a day on LinkedIn, you will find your company receiving unique visitors often. Grow your business by obtaining quality leads from LinkedIn marketing .

Learn more about ways to grow your brand on LinkedIn for marketing and attract leads through a free consultation with SevenAtoms, Inc. Please feel free to contact us online or give us a call at (925) 566-6969.

Image By –  Karen Flam

Author Bio

Andy Beohar

Andy Beohar

Andy Beohar is VP of SevenAtoms , a Google and HubSpot certified agency in San Francisco. Andy develops and manages ROI-positive inbound and paid marketing campaigns for B2B & Tech companies. Connect with Andy on LinkedIn or Twitter .

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