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How do you convert your site visitors into leads? There are many solutions to this question, and a variety of different techniques can bring in new leads, but the most effective seems to be business blogging. Creating and maintaining a blog for your business can be a great strategy for turning your site visitors into potential clients. By adding valuable information for the visitor, they are peaked by interest in your industry, rather than simply what your business does. Through this addition of content , you are able to spark the reader’s interest to move forward with quality content. Keep in mind the following tips when focusing on converting your visitors into leads:

  1. Industry relevant. Be sure to maintain the specificity of your industry in your content. More importantly, keep focus on what your business actually does, and the impact it has on the current economy of the industry. By providing information about your business in specifics, you can be explicit to your visitor about what exactly you do.
  2. Case studies. Give your readers the option to sign up for more information about your business with a case study. This incentive will provide you with 2 important pieces of information: 1. contact information of your visitor, and 2. valuable pertinent information for your visitor about your company. It’s a win-win situation for both parties.
  3. E-book. Rather than provide a visitor with information specifically about your business, try giving out e-books on general practices surrounding your business. For example, if you have an e-commerce business of selling beach gear, you may want to provide an e-book about sunlight and the safety concerns of sunscreen. An e-book should be just as valuable of content that any other content you provide for business blogging . With an e-book, it’s also a win-win situation for both the provider and the receiver of valuable information.

There can be many more solutions converting visitors into leads, but starting off with these few tips will slowly increase your leads. Content is key when it comes down to business blogging, and providing valuable information will instantly convert your visitors into leads, and leads into prospects.


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Author Bio

Andy Beohar

Andy Beohar

Andy Beohar is VP of SevenAtoms , a Google and HubSpot certified agency in San Francisco. Andy develops and manages ROI-positive inbound and paid marketing campaigns for B2B & Tech companies. Connect with Andy on LinkedIn or Twitter .

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