As we mentioned, Google AdWords for lawyers is a monstrously competitive environment, with keywords for attorneys and law firms typically being more expensive than the vast majority of other industries. However, a well executed PPC campaign can be the thing that lets smaller law firms stand out from the crowd and compete with larger organizations — but the difference between a great PPC campaign and a mediocre one could be thousands of dollars spent for very little ROI.
With SevenAtoms, our proven processes and granular, precise strategy is designed to target potential leads who are in the market for the services you provide, making them more likely to click on your ads — and more likely to convert once they do. With our thorough keyword research, including both regular and long-tail keywords, competitor analysis, and strategic use of Single Keyword Ad Groups, we’ll help you carve out a niche where your law firm can succeed at a much lower cost-per-click than it might have otherwise cost.