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b2b content marketing, content marketing strategy Are you looking for new ways to develop your B2B content marketing strategy? Perhaps you aren’t getting the amount of leads you feel like you could be. If either of these is the case for your business, then you are in luck. We have come up with a list of powerful tips that you can start implementing today in order to help boost the effectiveness of you B2B content marketing.

  1. Connect everything into a cohesive whole . Agree on one overall strategy and ensure that every piece of content followes this strategy. If you are promoting a new product then that should be reflected throughout your entire content strategy
  2. Make sure each piece of content is linked to another . For example, social media posts should regularly direct followers to your blog. Make sure to have appropriate calls-to-action as well, which will encourage leads to check out other content. The idea is to create a marketing funnel to guide leads to an online store or contact page.
  3. Make sure that your content is designed to increase SEO . Have you researched your related keywords? Are they in your content? Are they the right keywords to help you gain visibility? If you aren’t having success with those keywords, it may be time to switch them up.
  4. Does the content you provide actually offer some value?  One of the guiding principles of a B2B content marketing strategy is to offer helpful information so that the potential client can make an informed decision when it comes to enlisting your services. Don’t be afraid into go into some detail when it comes to your brand or your products.

Should you really want to boost your B2B content marketing strategy then get in touch with us here at SevenAtoms. We can be reached by calling (925) 566-6969 or by checking out our contact page .


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Author Bio

Andy Beohar

Andy Beohar

Andy Beohar is VP of SevenAtoms , a Google and HubSpot certified agency in San Francisco. Andy develops and manages ROI-positive inbound and paid marketing campaigns for B2B & Tech companies. Connect with Andy on LinkedIn or Twitter .

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