Hiring a SEO copywriting service isn’t like buying a car in that it isn’t necessarily common knowledge as to what questions you should be asking when you are shopping for one. For those who are looking for a marketing firm that offers these services but don’t necessarily know what you should ask, we have come up with a number of questions to help you shop with confidence.
Will they write the content with a focus on conversions?
One of the things that separates SEO content from other forms of content is that it is written to help create conversions. Make sure to establish what your end-goal is with the marketing firm you are in discussions with and discuss how the content will lead to conversions. A good way to do this is to ask what types of calls-to-action that they will use.
Are your writers freelance or in-house? Are they US based? Are they SEO copywriters or just general copywriters?
It’s important to get some insight into how their organization is structured and where exactly the content is coming from. Many services outsource their writing outside the country, which can result in poorer content. There are also many freelance copywriters out there who are often approached to do SEO content but who don’t necessarily have experience in it. General copywriters may not know about things like calls-to-action or keywords .
What can I expect in terms of ROI? What do you use to measure it?
It’s good to talk ROI from the get-go and impress upon the SEO copywriting service that you will be monitoring it. That being said, the firm won’t be able to give you a clear idea as to how much it can improve your metrics until it takes a look at what you are doing now in terms of content and where your metrics stand. If they say they can boost your traffic by 30% without even looking at your site then be wary.
In addition to all of this, make sure to ask for samples of some of the work that they have done, so that you can ensure that the content is of high quality and written to appeal to search engines. Do you have any other questions that you think should be asked when shopping for SEO copywriting services? Please share them in the comments below.
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