Although Google is constantly evolving its search engine algorithms, the latest modification—semantic search—is arguably the most significant change for businesses yet. Why? Google will fuse semantic search technologies with its conventional keyword-driven search system. The aim, according to reports, is to add a “human element” to searches.
So, instead of spitting out thousands of blue web links of various business websites that match the entered search query, Google will “think” of the query keywords as a question the user intends to ask and will attempt to supply a single answer—an answer provided by the website that has well thought out content in place.
Understanding Semantic Search
Google will provide results based on the relationship between the words in your search query. So, a search for “marketing tools,” as an example, won’t provide you with links to Home Depot.
Is Semantic Search a Good Thing for SEO?
In short, yes. Like other measures taken by the company, semantic search will weed out the “goo” from Google. This means that keyword-stuffed and erroneous websites will be further penalized. Therefore, you can actually reach your customers better with the right marketing strategies.
Improving Marketing Techniques
While semantic search will change the playing field, the goal remains the same—you want your business to rank well on Google. It’s not fully clear how semantic search will impact current page rankings—which makes it vitally important that your business’ website is optimized with meaningful keywords and content.
Each business provides some solution: motels, where to stay; airline tickets, how to travel. To ensure that your business answers the question that your product aims to solve, beef up your SEO content.
Focus on well-written content that engages your audience. In pursuit of SEO, semantic search will require keyword research that creates content specifically around the intended meaning.
Marrying quality, natural content with meaningful SEO is much more difficult than keyword stuffing. For enhanced results, you might consider utilizing providers like SevenAtoms that specialize in SEO services.
Image By: Market Samurai