How your small business can learn from the Facebook model to use social media to drive sales. Innovation, commitment and a lot of cash are part of the plan.

How legitimate brands can do SEO without drawing penalties from Google’s new algorithm tool, Penguin. Dodgy link building is no longer worth the risk of being penalized.

Creating Targeted Content for Your Small Business

Social media marketing attempts to answer one question: How can my business benefit from social media? Through careful goal and baseline planning, you can use numerous tools to track and measure your

With dozens of social media platforms available, choosing the best media strategy for your business can be a challenge. Consider your audience and brand objectives before diving into the sea of social

Small business owners should focus on one thing: business success. With the effort needed and inevitable time constraints required to effectively run a small business, you should consider investing in

Over the last decade, social media has exponentially grown. Your business can tap into social media as well, thus reaching a larger audience, marketing more effectively, and increasing profits.

In the upcoming months, Google will introduce semantic search—a technology that uses AI to provide results based on keyword relationships. This significant change impacts businesses, their marketing t

Today’s tech climate—where users have constant access to smartphones and tablets—has changed the way people travel. As users increasingly book hotels or upload vacation photos online, travel brands ca

The Facebook Timeline feature and the new Facebook Admin Panel can help business users reach out to potential customers on a variety of new levels. Use these new features to support your marketing eff