In today’s tech world, personal branding—how we market ourselves to others—includes new and social media. Businesses can reach diverse audiences and networks by fostering employees’ personal brands.

Building Your Personal Brand, Part 2

Once you’ve established a personal brand, you’ll need to control your brand identity online. Successful personal branding will require careful vigilance and attention to your message.

How to Build Your Personal Brand, Part 1

Personal branding is key to an effective online marketing strategy. Your personal brand can help employers and potential clients make quick decisions about who you are and what you have to offer.

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