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At the dawn of 2012, social media has become a powerful, recognized force, transforming the landscape of our culture, our economy and our workplaces. Experts who dismiss the social media phenomenon as a passing fad are now fewer and farther between, and most marketing professionals have come to acknowledge social media sites as excellent platforms for outreach, data collection, brand identification, and even staffing and other HR initiatives.

social media policy

Technology and communication strategies are constantly evolving, and social media may not last forever, but as long as it maintains its current hold on our attention, companies ignore this platform at their peril. Does your firm have a social media policy in place? If any of these factors describe your company, you may need to add an SM strategy to your list of New Year’s resolutions.

1. Your workforce is young

Are you leading an army of digital natives? Do your profits and productivity depend on a group of hyper-wired, constantly connected social media experts? If so, you need to start using this to your advantage. Launch a policy that allows your workforce to stay connected and use their connections to increase productivity and raise your bottom line.

2. Your target audience is tech-savvy

If your customers are online, you need to be online. And you need to find them; don’t make them struggle to find you. Launch a social media campaign that works on every front. Improve your SEO, raise your online profile, and find out where your potential customers are headed so you can get there first.

3. Your competitors are developing a strong and growing social media presence

Social media strategies have become standard across almost every industry sector. No matter who your competitors may be, they’re reaching out to the same customers, vendors, suppliers and recruiters that you are, and social media platforms are helping them make contact. Every successful business is founded on relationships, including yours. Consult with SevenAtoms today to get connected and stay ahead.

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Author Bio

Andy Beohar

Andy Beohar

Andy Beohar is VP of SevenAtoms , a Google and HubSpot certified agency in San Francisco. Andy develops and manages ROI-positive inbound and paid marketing campaigns for B2B & Tech companies. Connect with Andy on LinkedIn or Twitter .

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