Nurture shoppers into loyal customers across your funnel with our ecommerce email marketing services
An Ecommerce Email Marketing Strategy That Actually Works
For the average ecommerce site, up to 99% of new visitors don’t convert — they walk right out the door, no purchase made, and are never heard from again. Our ecommerce email marketing campaigns swing into action on the very first visit by a shopper by getting them to sign up for your mailing list. Even if they don’t buy the first time, we can convert them into a customer through a series of well crafted emails.
But there’s something even better than having a marketing campaign that convinces a shopper to make the first purchase from you — a campaign that turns that shopper into a repeat customer.
Repeat customers aren’t just more likely to buy from you again, data shows that they’re more likely to upscale their shopping, purchasing more expensive items. These customers can also become brand loyalists and evangelists, convincing others to purchase your products without you having to spend a single penny. In other words, nurturing a shopper into a repeat customer is some of the best marketing money you can spend.
With a good ecommerce email marketing strategy, you can snare new and repeat customers alike, generating revenue for your business.
Through mediums like newsletters, holiday email blasts and automated nurturing sequences, a proper ecommerce email marketing strategy will be incredibly effective at driving engagement and interest in your brand and the products you sell. A veteran ecommerce email marketing agency like SevenAtoms will help you realize the full benefits of this lucrative tool in your ecommerce arsenal.
Following ecommerce email marketing best practices and our own experience, we’ll set up a full suite of email marketing offers, from a welcome email sequence to abandoned cart emails, regular newsletters, product offers, and more. This will push new contacts further down the marketing funnel, making them more likely to convert, and will encourage existing customers to convert again.
We won’t just send single generic emails to your contacts. We know that automated emails, which deploy based on consumer actions and their place in your funnel, are far more effective. That’s why we set up workflows with personalized emails that help to guide your leads and existing customers toward conversion.
Featured Case Study: Auto Accessory Ecommerce Company Grows Sales by $4.95 Million From Inbound and PPC Campaigns
Increase in No. of Car Covers Sold
Decrease in Cost Per Order
Increase in Revenue
How Our Ecommerce Email Marketing Services Work
Email Opt-In and Popup Forms
A critical part of any ecommerce email marketing strategy is to collect a visitor’s email address. Planning how you’ll capture new lead information is every bit as critical as everything else.
One of the most effective ways to harvest contact information is through a popup form. These are typically triggered at two points: when a visitor first comes to a site or when a visitor is about to leave a page. The important thing in an opt-in pop-up is to offer value for the visitor. This typically means something like a tantalizing discount on purchases, but you can offer downloadable wallpapers, free apps, or anything else that fits for your business and its product offerings. Studies show that ecommerce sites using opt-in popups see subscription rates that can be as high as 10%!
Our team of ecommerce marketing email experts will help you build well-designed, appealing popups that will ensure that a portion of the many, many shoppers who leave your page without ever buying anything will be added to your list of contacts and be used in email marketing campaigns.
Welcome Email Sequence
Once you’ve obtained a contact’s email address, it’s time to reach out to them. We will craft an automated welcome email sequence consisting of 5 to 10 emails, each highlighting a different facet of your brand and products. This can include things like:
- Your company’s story. Tell the reader why your company came to be, and the problems you were hoping to solve. Introduce yourself, or some of your team members. Do you have an office pet? Send a picture!
- Top blog content that’s relevant to the offer or product they opted in to.
- Social proof, like testimonials or review pull quotes, to help demonstrate the value you have brought to previous customers.
- Further offers and discounts.
- How-to guides, that show how one might best use the items you sell.
Evidence shows that subscribers who are nurtured through a proper welcome email sequence are nearly twice as likely to ultimately convert, because this sequence gives them a positive impression of you and your brand. Our welcome email strategy will build an emotional connection between you and your leads with high-quality ecommerce email design.
Abandoned Cart Emails
A high percentage of shoppers who add an item to their shopping cart never finish checking out. Perhaps they got distracted, or perhaps they just weren’t ready to pull the trigger. Either way, this represents a massive source of potential income ready to be tapped, and abandoned cart emails are
As part of our ecommerce email marketing services, we’ll use email marketing automation to create a series of abandoned cart emails designed to convince users to finish their purchase, including reminders, content that builds trust and enticing offers. Ultimately, the goal is to add economic incentives for shoppers to get them to go back and pull the trigger.
Abandoned cart emails are a key part of ecommerce email marketing best practices, and we’ll help you set them up so that you can incentivize these shoppers to convert.
We all know the saying “out of sight, out of mind.” If your contacts aren’t regularly hearing from you, they might forget your brand exists! On the other hand, if they hear from you too often, they’ll tune out your emails or even unsubscribe. One great happy medium is the monthly or bimonthly newsletter.
We will put together regular newsletters with seasonal messaging, recent blog posts or other content, new or featured products, and more, all designed to keep you connected with your email contacts — and keep your contacts engaged with your brand.
Holiday Email Blasts and Promotions
If you’re anything like us, you get these emails regularly around holidays and special events. Summer sales for July 4, winter holiday sales, get your swimwear for Memorial Day, don’t forget to order flowers for Mother’s Day, here’s our Black Friday / Cyber Monday blowout, and the list goes on. The reason brands send these emails is simple: They work!
We will design and execute seasonal email campaigns, from special sales to seasonal offerings. We’ll select featured products and offer compelling coupons, creating a cohesive email marketing strategy around these events. Your contacts will start to look forward to them every year!
A/B Testing and Optimization
We’ve helped many clients as an ecommerce email marketing agency, but we’re always looking to keep improving. We’ll constantly test to make sure the emails we send for your business are optimized. We’ll try different subject lines based on open rate, test different copy, offers, and products based on click rate. We’ll see what drives more orders, and what drives more revenue.
When you work with SevenAtoms for your ecommerce email marketing, you get the full package of our knowledge and expertise.