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Facebook advertising can be an extremely lucrative tool for business—but only when it’s done right. There are several common mistakes marketers make that can significantly tarnish Facebook advertising results. You’ve probably read a lot of “unicorn” success stories on marketing blogs. But how exactly do you achieve those results with your own campaigns? How do you transform the dismal, “donkey” results you’ve seen so far and become a unicorn yourself? Take a look at the infographic below to find out.

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